The action or process of making something (especially a product, scheme, etc.) attractive by offering an incentive for purchase or participation; the provision of (usually financial) incentives.
Origin
1970s; earliest use found in The Times. From incentivize + -ation.
Definition of incentivization in US English:
incentivization
(also incentivisation)
nounɪnˌsɛntɪvʌɪˈzeɪʃn
The action or process of making something (especially a product, scheme, etc.) attractive by offering an incentive for purchase or participation; the provision of (usually financial) incentives.
Origin
1970s; earliest use found in The Times. From incentivize + -ation.