They've taken the all-Indian mithai shop and turned it into a corporate semi-mechanized business.
Along with the messages of peace and love, the kids also took CDs of Hindi films and loads of Indian mithai.
The term mithai, meaning sweet, has various applications, including approximations to the English categories of puddings and sugar confectionery.
A few immigrant families, all equally at sea, would meet at each other's home for Diwali, bringing in potluck dishes, some homemade mithai and would try to reconstruct the magic of the festival back home.
It talked about Bengali mithai, the Delhi parathas, and many such delicacies all over India.