Designating a product, especially a motor vehicle, which is identical to or differs only superficially from another which is sold under a different name and (often) at a different price.
Origin
1980s.
Definition of badge-engineered in US English:
badge-engineered
adjective
British depreciative
Designating a product, especially a motor vehicle, which is identical to or differs only superficially from another which is sold under a different name and (often) at a different price.