The previewing of a film at a limited number of prestigious cinemas commanding higher ticket prices. Also occasionally: the action or process of putting on a touring show.
Origin
1920s; earliest use found in The Indianapolis Star. From roadshow + -ing.
Definition of roadshowing in US English:
roadshowing
nounˈrəʊdʃəʊɪŋ
US historical
The previewing of a film at a limited number of prestigious cinemas commanding higher ticket prices. Also occasionally: the action or process of putting on a touring show.
Origin
1920s; earliest use found in The Indianapolis Star. From roadshow + -ing.