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单词 market testing
释义

Definition of market testing in English:

market testing

noun ˌmɑːkɪt ˈtɛstɪŋ
  • 1The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers.

  • 2British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.

Origin

1940s. From market + testing. Compare earlier market-tested.

Definition of market testing in US English:

market testing

nounˌmɑːkɪt ˈtɛstɪŋ
  • 1The procedure of putting a new product on the market in a limited area in order to test the reactions of consumers.

  • 2British. The inviting of tenders from private enterprise for national and local government contracts, in an effort to increase efficiency and reduce public spending.

Origin

1940s. From market + testing. Compare earlier market-tested.

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更新时间:2025/6/19 21:54:44