1Enchanting or enthralling use of words; a powerful effect achieved by means of words.
2Cultural Anthropology magic thought to be exerted by the knowledge or use of the proper name or term for something, or the supposed magical property residing in such a name.
Origin
Mid 19th century.
Definition of word-magic in US English:
word-magic
noun
1Enchanting or enthralling use of words; a powerful effect achieved by means of words.
2Cultural Anthropology magic thought to be exerted by the knowledge or use of the proper name or term for something, or the supposed magical property residing in such a name.